Ventura Hosts First of Its Kind Celebration to Welcome the 2018 Amgen Tour of California 

Editor’s Note: This wonderful race has gone through the city in past years without as much fanfare. 

Ventura community comes together to welcome the 2018 Amgen Tour of California
VENTURA HOSTS FIRST OF ITS KIND CELEBRATION TO WELCOME THE 2018 AMGEN TOUR OF CALIFORNIA
Ventura, Calif. – Visit Ventura and partners proudly coordinated a special welcome for the 2018 Amgen Tour of California as the world-renowned cyclists made their way through Ventura’s historic downtown on May 14, 2018. The premier cycling race taking place May 13-19, 2018, brings the world’s best cyclists to compete for 645 miles along roadways, highways, and coastlines making up the seven-stage race from Long Beach to Sacramento. The celebration in Ventura consisted of four separate activation points and represented the first time a stage start has seen a celebration of its kind. 

Stage Two of the Amgen Tour of California began at Ventura Pier where giant kites accompanied by aerialists and a Color Guard from Naval Base Ventura County welcomed cyclists, their teams, media, and onlookers to the race and lifestyle festival. Once the race started, cyclists made their way to Main Street where the students of Holy Cross School shouted cheers and waved signs from Mission Park as Ventura’s new historic mural shined across the street. Just in front of the mission steps, Ballet Folklorico Bell Arts dancers welcomed the cyclists to the beat of Mariachi Reyes paying tribute to Ventura’s Latin roots. 

Upon reaching Plaza Park, cyclists were welcomed by community members who had prepared a wheel formation featuring giant Ventura-branded parachutes. A little further down the road, cyclists were greeted with cheers from students of Lincoln Elementary and Cabrillo Middle School who prepared a bike formation complete with spinning wheels to commemorate the event. 

Having won an award for capitalizing on the exposure opportunities that events of this scale bring when the Amgen Tour of California passed through Ventura in 2016, Visit Ventura set its sights on something grander. They sought to provide a memorable welcome whilst showcasing the spirit of this unique destination through celebrations that residents and visitors alike could enjoy. 

“Visit Ventura is grateful for the City of Ventura who lent their support to host a prestigious event that puts Ventura on the national stage,” said Marlyss Auster, Visit Ventura president and CEO. “It was a privilege to serve on the local organizing committee led by the City of Ventura and Downtown Ventura Partners alongside passionate community members eager to see Ventura shine.” 

These celebrations were made possible by the City of Ventura, Ventura County Coast, and Visit Ventura. Visit Ventura would like to express a heartfelt thank you to the local organizing committee; Gregg Curtis, founder and executive artistic director of the Aerial Studio, who directed these celebrations; and Sound Off Films who helped capture the event. Other partners without whom this event could not have taken place include Ballet Folklorico Bell Arts, Broc Ellinger, Cabrillo Middle School, GLAM, Holy Cross School, Lincoln Elementary, Mariachi Reyes, Mission San Buenaventura, Naval Base Ventura County, Ventura County Sheriff’s Office, Ventura Fire Department, and Ventura Police Department. 

The Amgen Tour of California concludes May 19, 2018, in Sacramento.

An edited video of the celebrations is available here.. A press kit with footage selects is available here

About the Amgen Tour of California
The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world’s top professional cycling teams to compete along demanding courses that traverse hundreds of miles of California’s iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions, and award important, world-ranking points to the top finishers. More information is available at amgentourofcalifornia.com.​

About the Aerial Studio 
The Aerial Studio (TAS) is an entertainment production company creating live and filmed events worldwide. Founded by former Cirque du Soleil performers and creators Gregg & Carmen Curtis, the Aerial Studio has helped create productions of all sizes from Beyonce’s “Formation” tour to the local Pierpont talent show they always try to bring a little something special to any event. The Aerial Studio in Ventura, CA is also home to many aspiring acrobats and aerialists. T.A.S. is committed to providing a safe, non-competitive environment to learn and create, as we educate about health, fitness, and wellness; supporting community, family, and local arts. TAS is also the National Headquarters of Carmen Curtis’ AIReal Yoga brand, where yoga teachers flock to get trained by the top aerial yoga brand in the world. For more information, visit www.theaerialstudio.net

About Sound Off Films 
Sound Off Films is a boutique, Ventura-based production company founded by Annie Costner and Adrienne Hall, who met while working on the feature documentary Racing Extinction (Discovery 2015). They founded Sound Off to focus on documentary, natural history, and branded content production and are happiest working with brands that have something to say. Some of their clients include DJI Global; Plastic Pollution Coalition; Red Bull, and UNESCO. For more information, visit www.soundofffilms.com

About Visit Ventura

Visit Ventura is a non-profit organization designed to increase visitor expenditures, tourism revenues, and local employment opportunities through the promotion of Ventura as a travel destination. For travel and accommodation information or a free copy of the Ventura Inspiration Guide, the public can write to the Ventura Visitors Center, 101 S. California Street, Ventura, CA 93001; call (805) 648-2075; visitwww.visitventuraca.com; email info@visitventuraca.com. Follow VVCB on Twitter @visitventura or become a Facebook fan at www.facebook.com/visitventura.

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